Casio watches: traditional products how to play a new pattern?

In today, watch is increasingly irrelevant with time.
Some people seems, it represents the status and luxury, these people most of whom are obviously the supporter of Swiss brands; in the eyes of the other part, today’s paolo gucci ladies watches are a fast moving consumer goods, you can often change new, and its new content should be “fashion”, as the same as fashion. Most are young consumer groups, in their eyes, the so-called luxury is just a conservative pronoun, the so-called identity is only a kind of narcissistic.
These young consumers’ understanding of gucci digital watches, overturned the understanding of many manufacturers. While many watch manufacturers already recognize a number of times today we does not need to rely on time, but if you ever boldly imagined, regard watch as a fashion jewelry? Your bad mood today, you can choose to wear a black one; tomorrow happy, can be replaced by another pink one; in outdoor sports, you can choose a limit movement watch, in diving, can also replace the table to a deep dive. This updated of consumption concept, excited manufacturers vision whom have good taste, after all, the great increase in consumption frequency, rejuvenated the watch original tend to decline again.

Casio is the beneficiary of this trend changing. It launched seasonal characteristics products and new products throughout the year depending on seasonal changes, such as the G-SHOCK BABY-G of the annual summer and winter, will launch extreme sports extreme watch for the summer and winter; it would have dolphins and whales commemorative, summer coral series, PUPPY series, couple table and endless concept new works and so on.
Yes, this is it’s clever in that it does not bring those social upper crust as their primary consumption object, but to lock in new demands on the younger generation. This is its first important reason for success. In front of the Swiss watch in emphasizing the “hand” technology, precision technology as the characteristics, Casio from electronic power country obviously knew how to avoid its edge, to find its own blue ocean market.
Casio’s second success experience is the accurate understanding to the demand of new consumer groups. When consumers are increasingly to receive gucci interchangeable bezel watches should be “small and thin” trend, the Casio has found that it is not the fond of the younger generation. These young people, although not consider watch seriously, but like to “flip” watches, watches can be a good tool for them to play. Therefore, coarse, thick, and even some awkward as the features Casio became the highlight on their wrist. Set multiple functions and new fashion integrated, the new sports and leisure fashion gucci square watches brand G-SHOCK/Baby-G becoming the new favorite of younger generation.
Who young loved, of course, their own generation idol. He / she is clearly not the 007 biggest names, nor is it new favorites such as Tiger Woods. Casio choose SHE as their spokesman, was the performance of familiar with of the consumer’s mind password. Watch is what? Watches, but is only toy of this generation.
Nothing can not be subverted, nothing that can not be changed. As more and more traditional products are abandoning by consumers, we should perhaps think about the experience of Casio —- you really understand the consumer mind? Or you can not advance with the times?